Microsoft has released its first Nokia advert to mark the completion of the two companies’ major devices and services deal.
For 25,000 Nokia workers, today marks their first day at Microsoft, and many of them have taken to Twitter to celebrate the occasion.
Microsoft has taken the opportunity to differentiate the brand from competitors.
The new ad, entitled “Not Like Everybody Else” and featuring the Kinks’ “Not Like Everybody Else” aims to make a certain point.
In case that point eluded you, Nokia and Microsoft are not like everybody else. At least, that’s what they want you to believe.
The commercial features a brightly-dressed young Nokia device owner listening to music and walking down a black-and-white street, attracting a lot of attraction from a series of grey characters for doing so.
You might not completely buy into the overriding message, but at least Microsoft seems to have got something pretty much bang on. Windows Phone still only has a small slice of the smartphone market, with Android and iOS the dominant forces.
The slogan, “Everything just became a lot more #colorful,” then flashes on screen, before the main character comes across another Nokia consumer.
It’s a pretty cool ad and has garnered a largely positive reaction on YouTube. However, it’s certainly likely to receive less attention than a previous Nokia commercial.
Back in 2012, the Finnish company was embroiled in controversy after it emerged that it had doctored the capabilities of the Lumia 920’s PureView snapper. What was claimed to be a video shot by a man using the smartphone while riding a bicycle turned out to actually be a clip produced by a team with a video camera. In a van
Check it out below.