It isn’t very tough to go viral on social media. The Ice Bucket Challenge was introduced to spread awareness about the ALS and raise money for research to cure the neurodegenerative disease. The Ice Bucket Challenge may be making waves the world over, but the Rice Bucket Challenge is what is raging in India.
In a bid to help the poor, Hyderabad-based Manju Kalanidhi has sparked off the latest trend- a Facebook initiative, called an Indian version for Indian needs- that has gone viral across social media. The Facebook page describes it as a ‘Desi Challenge for Desi Needs, Cook or buy one bucket of Rice / Biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends.’
This challenge isn’t tough at all. All that the rice bucket challenge requires one to do is to provide a bucket of rice for the poor. Following in the footsteps of its predecessor, the Rice Bucket Challenge has even got its own hashtag trending too – #RiceBucketChallenge.
There were jokes about Indians taking the rice bucket challenge on Twitter even before the Facebook page was created. But Indians are actively taking this challenge and donating generously to the cause. According to the Global Hunger Index, India’s level of hunger is at ‘alarming levels’ – it is one of three countries outside Sub-Saharan Africa in that category, the others being Haiti and Timor Leste.
These people have already donated a bucket of rice to the needy. Have you?