The Tourism Authority of Thailand has featured well-known players from Leicester City FC to promote tourism in Phuket, in its new ad campaign “Amazing Moments in Phuket.”
The advertisement, which will be aired on international TV stations including the BBC and Euro News, will feature James Maddison, Harvey Barnes, and Kelechi Iheanacho, who will be relating their impressive memories of Phuket through postcards, highlighting the smiles of Thai people and picturesque attractions, along with water sports such as diving, surfing, and parachuting, as well as triathlete events.
The ad will also present natural tourism attractions, Phuket Old Town, and the diverse cuisine of this Andaman Sea island.
The 30-second ad will also be featured by a leading football media company Dugout Worldwide, as well as on communications channels owned by Thailand’s duty-free retailer King Power.
The TAT expects the ad campaign will help regain travelers’ confidence in visiting Phuket, with the Phuket Sandbox scheme allowing quarantine-free travel for vaccinated travelers within the island province, as well as emphasizing the Amazing Thailand branding used to promote tourism throughout the country.
