Highlighting Thailand’s influence through cultural and entertainment media as a form of “soft power”
The Cabinet has supported the plan to promote Thailand’s favorable image by presenting Thai culture in the form of “soft power” through entertainment media. Minister of Culture Itthiphol Kunplome said that the Ministry of Culture had been assigned by the Prime Minister and the Cabinet to study guidelines for the…
India’s Soft Power as a pillar of Foreign Policy
By Ambassador Yogendra Kumar The expression “soft power” may be understood in terms of a usable national capacity to advance foreign policy objectives and priorities of a country by non-coercive means. Being an ability to shape a broader narrative in bilateral and multilateral diplomacy, it remains a vital instrument in…