Collaborations with Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip are aimed at sustaining Thailand’s status as a premier choice in the Chinese market.
Bangkok, 19 October 2023 – Thailand’s Prime Minister Mr. Srettha Thavisin, during his first official visit to China this week, presided over the signing ceremony of a letter of intent (LOI) between the Tourism Authority of Thailand (TAT) and eight leading tourism players in China – Huawei Technologies, Trip.com Group, Meituan.com, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip – to boost Chinese tourists’ confidence and quality tourism to Thailand.
“Ms. Thapanee said, “This LOI is the largest cooperation agreement that represents the greatest coverage of travel alliance businesses in the Chinese market covering all steps of the customer journey. From obtaining Thailand’s travel information through iQIYI and Sina News, planning and booking trips via the Trip.com Group, Meituan.com, Alipay, and Jego Trip to travelling to Thailand with Spring Airlines, TAT aims to leverage this partnership to elevate the positive image of Thailand as a tourist destination, boost Chinese tourists’ confidence, and roll out tourism promotions to stimulate more travel to Thailand.”
The cooperation with eight of China’s leading tourism players, including top tech companies, online tourism platforms, airlines, and online banking is expected to help strengthen cooperation in tourism-related technology for the Thai tourism industry as well as promote quality tourism to Thailand.
Ultimately, this will help reach the target of 4 million to 4.4 million Chinese tourists in 2023, generating over 200 billion Baht, and bringing the overall number of this year’s tourist arrivals to 25-30 million.
From 1 January to 15 October 2023, Thailand recorded a total of 2,645,885 Chinese tourists, thus making it the second largest tourist market.