Thai businesses wanting to develop a foothold in India are advised to look at opportunities in low-end segments that domestic producers have neglected, say experts.
“People should not look at India as a single market of 1.2 billion consumers when 600 million people are still living below the poverty line,” said Piti Srisangnam, a researcher with Thailand’s International…
India defines poverty as earning less than 20 rupees (10 baht) per day. People in this bracket represent a larger market than the upper and middle classes of 300 million people. Poor people are particularly…
Read more: India’s poor neglected by business sector, says ITD